Find out why people aren’t reaching out
$500
A Website Action Plan: a detailed written review, priorities for what to fix first, and a call to talk through the recommendations. You’ll have a plan you can act on.
Get the action planWhere interest turns into trust
Make your website worth the click.
Help people see what you offer, why it fits, and how to get started—whether you’re fixing a site or starting from scratch.
Anyone with an AI account can make a page. Knowing what it needs to say, prove, and ask for is the part that takes judgment.
They’re interested.
They found you somewhere, but they still need enough confidence to take the next step.
The story gets fuzzy.
The site lists facts instead of helping them understand why your business makes sense for them.
The next step gets missed.
They understand some of it, but not enough to call, book, ask, or send the form.
What 20 years actually changes
I know why people don’t reach out.
A website can look fine and still lose people because the order is wrong, the proof is thin, or the next step shows up before trust has caught up.
People may come from search, word of mouth, a business card, an email, a letter, or social. Your site shouldn’t just repeat the story that got them there. It should continue it.
- What brought them here?
I look at what they’ve already heard, so your page picks up the conversation.
- What do they need to believe?
I put the explanation and proof where they’ll help someone decide whether you’re the right fit.
- What happens next?
A call, booking, or form should feel like a sensible next step. I make sure the page earns that ask.
Ways to work together
Small-shop service. Serious website thinking.
Most clients don’t need a huge web project. They need a clearer path from “I’m interested” to “this feels right” to “I know what to do next.”
Refresh your site or start with one page
Starting at $1,000
Clearer copy and a better path to action for an existing Wix, Squarespace, GoDaddy, or Webflow site. Or a simple new landing page focused on one offer. We’ll agree on scope before work starts.
Talk through a page or refreshBuild a clearer path from interest to inquiry
Starting at $1,500
A new website or full rebuild when one page or a refresh won’t do. We’ll shape the story, choose the proof, and build a clear route to inquiry, with lead capture, analytics, and launch included.
Talk through a new siteWhat I build
Clear service pages, quote-request pages, booking pages, event or workshop pages, lead magnet pages, and simple campaign pages. The goal is usually to turn real interest into a form, call, email, booking, or consultation request.
Hosting check: If you only need a simple landing page or two, you may be overpaying for hosting. I can look at what you’re using now and, when it makes sense, move you to a free professional hosting setup like Cloudflare Pages.
Good fit
You run a service business and work directly with your customers. You need a site that helps them choose you, whether you have one already or not.
Probably not the fit
Ecommerce stores, customer portals, custom apps, inventory systems, or anything that needs a heavy technical backend.
Built examples
A few working examples.
Educational evaluations and travel planning call for different kinds of reassurance. Each site starts with what its visitors need to know.
Educational evaluations
AFSTesting.com
For families and adults looking for answers about learning: start with what feels hard, explain the evaluation, and make the first conversation easier.
View Assess for Success
Travel site
EricasEscapes.com
For someone planning a trip: introduce the advisor and explain what happens when they ask for help.
View the travel siteWorking together
A clear plan before the build.
We start with your business and the people you want to reach. The scope follows from what you need.
Need help sounding consistent after the site is clear?
That’s where Eric the AI Guy comes in: brand voice, prompt systems, and QC checks for everyday marketing.
- Talk it through
Tell me what you offer, who it’s for, and what you need the site to do.
- Agree on the work
We choose an action plan, a page or refresh, or a full site, with scope and price agreed first.
- Review the direction
For a build, we review the story, copy, and design before launch. For an action plan, we talk through your priorities.
- Put it to work
A build ends with launch and checks on forms and analytics. An action plan gives you recommendations to use.
Free first step
Let’s look at what you need.
Have a site that needs help? Starting without one? Tell me a little about your business and what you want people to do.
I’ll reply to talk through whether I can help and which option makes sense. This first conversation is free. The $500 Action Plan is a separate, detailed review with written recommendations and a call.